2.13.2012

Web Address Selecting Tips: How To Select Domain Names For ECommerce Sites

By Damien Dillon


If you are planning to start an online business, the first thing that you should do is to find an easy to remember URL name. Web addresses or domain names help give identity to online businesses. Thus, if you want online shoppers to know more about your business, selecting a catchy URL name is essential. Remember that an ineffective address is almost similar to a wrong store location.

If you are worried over plagiarized domain registration, then you have really nothing to worry about as it is impossible to have two URL names that are exactly alike on the web. Nonetheless, you should still see to it that you choose your address carefully. While having two identical web names is generally considered as an impossible scenario, it still is possible for others to produce a URL address that can sound and appear almost similar to yours. Make sure to select a distinguishable and unique address to use for your business.

There are generally two major types of web name: branded and keyword-rich. Branded URLs are usually chosen by businesses that have already established a name in the industry. They are also most commonly chosen by businesses that aim to allocate their resources toward endorsing their brand name to improve their popularity among prospective customers. This type of domain name basically aims to build a certain familiarity with people.

A keyword-rich domain name, on the other hand, is based on key phrases or keywords that pertain to a business. It comes up whenever someone searches for a key phrase or keyword of a certain service or product. This type of domain name is ideal for beginners who want to compete for search engine rankings without having to spend tons of money on product or company promotion.

In selecting for a web address to use, never go for something fancy or hard to spell as this can be challenging to remember for the customers and can be forgotten easily. Instead of using shortcuts or abbreviation in your address, using full words is much preferred. Do not try to be cool by omitting one or two letters from a word.

This may be the way people send SMS but it is not the way they search for websites. It is also ideal to go for a common extension such as . COM (dot com) because it is more popular amongst customers.

Of course, it is still highly preferred to select an address that is related to your business. Search engines will find your eCommerce website faster if your URL address is relevant to the services or products that you offer. Nonetheless, you may also want to consider buying a used address name. Old URLs normally rank higher than newer ones. This is because search engines consider how long an address name has been in existence.

In case your favored address has already been owned by someone else, then you may want to consider buying the entire website. Your offer should be reasonable of course to improve your chances of acquiring it legally. Finally, always keep in mind that domain names are best kept short, smart, and significant.




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