4.26.2012

Choosing a Search Website Optimised Domain Name

By Braeden Burnham


When I sit down with home entrepreneurs and ask about a purchasing a web site name for their free websites, it's been my experience that in almost every case they want to register their companies name without delay. When a new small business is formed owners are constantly looking for a familiar name or slogan which will separate them from the rest of the industry.

This name is the tiny business's identity which can make it tough for small business owners to understand why their companies name alone would possibly not be the most effective way to market their company on the web.

Though branding is key to any good tiny business's success, when you are looking to select the best website name for your small business you need to consider the key words people will associate with your product or service. Does your domain name tell the visitor what they're going to find when they scan your internet site?

By telling the onlookers what they will be getting when the view your internet site gives your small company credibility. This will help drive the proposed traffic to your website. Domain names are crucial and using keywords can in numerous cases be more critical than the company name itself.

While keywords are great for helping bring in the optimised SEO traffic small businesses are looking out for, there also are other things to consider. The length of the website name and number of hyphens must be kept within reason. For instance bestlosangelesattorney-divorse-bankrupcy-realestate.com may have a large amount of keywords a lawyer in L. A. might wish, however it is extremely long and Google would think of it as an obvious try to trick the search sites. Keeping domain names to a maximum of around 10 characters is ideal.

Shorter names are easier for your target market to remember. Having a contented balance between 1 or 2 keyphrases, length, and keeping the name unusual should start your small business site on the way to moving up the search engine positions.




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