8.12.2012

Every Customers Needs Something Off The Web

By Marita I. Bonner


Customers don't always come to a web site to buy products. Sometimes they come for information. Tell them about the products you sell, give them your store hours and phone number, provide a map so they can find your shop. Even though you haven't sold them anything, you've given them value. Customers will come back to your site if you provide value.

Statistics can tell you where customers are coming from, what they look at and what lead them there in the first place. Because you are dealing with sensitive information, your provider should use state of the art security to protect your site from hackers.

Everyone on the Internet is looking for the ultimate get-rich-quick scheme. At least that is what the people selling the ultimate get-rich-quick scheme would like you to believe. Which one is the 'ultimate'? Well, if you hear them tell it, theirs is, of course.

Not only is Google.com one of the best search engines with the largest data bases, but you can maximize your ability to search on it if you know how to do this. Google is widely recognized as an excellent search engine. It has been rated the #1 search engine for providing an Outstanding Search Service by Search Engine Watch. It was also rated the Most Webmaster Friendly Winner.

Those who operate internet businesses likely have their hands full. That makes it hard to keep track of new developments. To see who is doing what and how successfully. To generate ideas for your own business. So what you need is a strategy to help you keep abreast of what is happening on the internet and specifically, in your area of interest - in as little time as possible.

You will need programs to ensure your specific functions will work seamlessly and return the results you require in the way you expect. Because something has not been done before, does not mean it is not technically possible. As long as it is cost effective to write a program to fulfil the need, then this can go toward providing some of your unique market positioning. The golden rule is to keep things as simple as possible for the user to move around. The crucial point to note is, to achieve success, there must be a demand for your service in the physical world and you need to demonstrate how you will make sustainable profits. Without this solid foundation, no amount of fancy technology will make your site successful or raise the investment you require to make it happen.

Designing for a worldwide client base is infinitely cheaper than designing a small program and then redesigning the entire website as the business expands. Standardise your functions and administrative systems wherever possible. Think very big indeed and you will find yourself in the running for success! The Internet is only limited by your own ambition.

If you're like me, perhaps you've been on the internet for less than a year. For those first few months, you pretty much just surf around absolutely dumbfounded by all the information available in cyberspace. Wow! After a while, you actually feel yourself becoming addicted, and you can feel yourself being transformed into (Oh, no!) a "Mouse Potato".



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