5.22.2014

The Perfect Audience Platform Launches Product Feeds Creator For Facebook

By Ismail Abraham


If this is your first time to hear about the Perfect Audience platform, you should know that it's one company that serves mid-level online marketers. What they do is provide self-serve solutions that lets marketers manage their re-targeting campaigns. Re-targeting simply refers to targeting audiences again with ad campaigns.



In order to appreciate, the power of a product feeds creator, let us first discuss what a product feed is. A product feed is a link which you can put on a web page in order to show the current price and stock of a particular product. With a product feed, you only need to update the product feed once and all the websites or, in this case, Facebook pages and apps where you inserted your product feed will automatically update.

When it first launched, the company's product was being used to get 300,000 on the market. Right now it is being used to promote 800,000 retail products. One of the most powerful features of the Perfect Audience platform marketing tool is its ad creator, which allows marketers to enter bytes of dynamic content like product name and price into their ad copy.

When it first launched in 2012, the Perfect Audience platform was used to promote 300,000 physical products. Fast forward to 2014, the Perfect Audience platform is already being used to promote 800,000 physical products. As it rolls out its Facebook version, we can only expect for the number to increase.

Aside from regularly crawling product feeds, the Perfect Audience's platform version for Facebook lets you segment your visitors based on their demographics, their location and the time of day they access your ads. It also allows you to exclude certain segments of your audience, like the people who already bought a product. If you're marketing on Facebook, you should subscribe to the software and start to use it, because that's the only way you'll know how exactly how it will benefit you.

For those who are marketing on Twitter, the Perfect Audience platform recently released a Twitter version in beta mode. From here on out it is important to invest some time into self-service re-targeting. Learn how to use it and apply it to your marketing efforts on Facebook. By doing this you will help maximize your time as you market on social media.




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