2.07.2012

Must Know Tips For Choosing The Right Domain

By Glenn Kutzer


Find a great domain name is as important as choosing a great company name. In fact companies have renamed their company to the domain because many people knew their domain better than the company name. So before you launch a website it is best to choose a domain that you would not mind your as your company name.

Before you go too far into getting your name do a Check and see if your company name is already registered. Do this by typing http://www."your company name".com into the address bar of your browser if it comes back "site not found" you could be on a winner. If a web page comes back for one of your competitors or it is something you wouldn't want to be identified you have two options, look for something else of a similar name or trying to trying to purchase the domain from it's current owner.

Finding the right domain name can be very important. The following should help you in choosing.

Does not matter what you sell your domain name will impact your company, choose something that you would not mind as your company name as it will be identifying you on line. In fact your company name may be the perfect domain for you your customers already know you by this and they are most likely typing your company name followed by .com direcly into their browser to find you.

How many letters should I have in my domain ?

Your domain can be up to 67 characters but short names are best, around the 20 characters is best, domains can not have spaces in the and their is not point in including capital letters as they are not case sensitive. In choosing your domain remember shorter is better, longer domains are harder to recall and get misspelled, remember people have to type it into their browser so keep it easy for them.

What characters can you use for domains ?

Special characters are allowed in domains but each domain registrar is different, they all allow underscores and hyphens (-). Mostly you should stay with letters and numbers. It is best to stay away from clever or quirky spelling and special characters as people will misspell your domain. You can use numbers but I suggest only if it is part of your brand, having a 4 instead of "for' as part of your domain may be clever, but people won't remember and don't normally search using a number they simply won't find you.

Google and other search engines are good at their reading domains that have terms made up without dashes such as "howtotlaunchawebsitesite.com" so don't be concerned if your domain is this way computers, sort this well. I try not to have dashes as they are not "people friendly" and when people forget them they finish up on your competitors site, if you can avoid dashes in your domain do.

Be descriptive. People are more likely to click on a link to your site if they can see immediately that it has the information they are looking for such as handybins.com or dogtrainers.com Watch out for Check for Bad Word Combinations in Domain Names. You don't want to end up with a domain name that has a completely different meaning from the one you intended some bad examples the designers at Speed of Art like their domain and it sounds great until it becomes speedofart.com.

Do not use domains with brand names unless it is your brand, you dont want to have infringements in copyright.

Now you have the domain figured out, go and get someone that does not know your business to look at it and comment. If it comes up OK then it is time for domain registration.

If you have not been able to get the domain you want there is the option of getting a facebook fan page, after you receive more that 25 likes you can make it into it's own facebook.com domain, more about this later, or visit my site. Good luck in launching your website.




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