5.12.2012

What You Must Know About Site Flipping As Your Main Business Model

By Loralee Ifft


Many people make the mistake of overlooking proven business approaches such as site flipping. Successfully selling a site you have built means you have flipped it, and some people do this as quickly as possible. Have a realistic idea about this because if you make cheap sites with low quality, then you will either get a low price or not sell it at all. All the work will be on the front end since you have to make it and then let it curate a little bit. How easy or hard it will be is a matter of perception and what your ideas are of hard work. You should not attempt site flipping blindly because you will fail and it's that simple.

Just like a race horse with a history of wins, your site is worth more if it has a history of making money. So now you know that you can make more or less on your sites depending on their value. You will need to seriously think about how you intend to monetize your site.

One very important selling point for any site you make will have to do with the content you place on it. The more you put into the content the better it is, and that fact has not changed over the years. The age of your site will make a huge difference, so your content may or may not have had the time to prove itself. Buyers want unique content, and if you are lazy and don't give that to them then that will be reflected in lower profits.

Make sure that any site you build for flipping has Google Analytics installed. All potential and serious buyers will need to see this information, and without it you will have a tough time. He will want to know how many unique visitors you have, how many page views, which pages get the most clicks, where those clicks come from, etc. If you know about Analytics, then you will know they will come through with the correct information. The reason you need to do this is because it will impact how much you can charge.

Yes, now you have a clear idea about all the various details that should be taken into consideration with site flipping. Some people are not cut-out for flipping because they have zero patience. There are very many other resources you can find about this, and they need to be considered.




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